Industrial Design agency Zuyderhoudt is a strong design and engineering partner for a wide range of products. The success factor is determined by the attention to every detail in the development process. Special attention is paid to the expectations of the end user so that they will embrace the new product. The cleverness lies not only in creative problem solving but for an important part also in gaining insights into what is the true underlying problem that needs to be solved. Translating this insight into a product is only a matter of structured and hard work. Besides the common market-oriented opportunity scan, there are other interesting strategies to gain new insights.